SEO After AI Answers: How to Write Content That Gets Cited (Not Just Ranked)

Your content director pulls up the rankings dashboard, and position one is still position one. Impressions are holding, the SEO team hasn't done anything wrong, at least not by any metric they've traditionally been accountable for. And yet traffic keeps dropping, and conversions are thinning. But the rankings look fine. Despite the clickbait, SEO is not dying. The step between ranking and traffic—the click—is just becoming optional for a growing share of queries.